The digital media content producer conceives, reports, researches, and writes a high volume of articles, primarily for AOPA ePilot and Flight Training newsletters, and operates effectively across formats, including online, print, audio, video, and social media. Coverage is tailored to address the concerns of AOPA members and younger audiences. The digital media content producer seeks to use audience members’ feedback as a guide toward future topics for AOPA publications.
ESSENTIAL FUNCTIONS:
Writing (50%)
- Creates news and feature articles, both assigned and pitched, for AOPA ePilot, Flight Training, and other digital and print publications. Responsible for producing 100 or more bylined articles per year.
- Uses tried-and-true newswriting and storytelling techniques to engage and inform readers.
- Supports and advances the strategic goals of AOPA, its members, and the wider general aviation community.
- Engages the next generation of pilots by utilizing the latest media trends and methods, including social media and action cameras.
- Appears on camera and delivers voice-overs as needed.
Reporting (25%)
- Maintains industry, community, and government sources and contacts to assist with identifying newsworthy topics.
- Adheres to journalistic best practices to gather information through research, interviews, and observation while drawing on personal experience as a pilot, aircraft owner, and aviation enthusiast.
- Anticipates and adapts to changes in schedules and priorities to ensure that work is completed in a timely manner and in order of importance.
- Cover aviation events, remotely or in person, as assigned.
Generating story ideas (15%)
The digital media content creator develops and writes a large volume of general aviation content aimed at informing and supporting AOPA members and the continued success and growth of the general aviation community. Topics range from breaking industry, safety, and legislative news to features and profiles of interesting aircraft, people, places, and other GA topics.
Planning, editing, and production (10%)
Edits and proofreads content and assists with production of AOPA ePilot and Flight Training newsletters, and other digital and print content, as assigned. Works with the managing editor and other coworkers to plan and coordinate coverage of a wide range of topics, including ownership, safety, technical developments, and industry trends.
**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.