Position Summary

Company Description:

Parker Hannifin is a Fortune 250 global leader in motion and control technologies with over $19B in sales. For more than a century the company has engineered the success of its customers in a wide range of diversified industrial and aerospace spanets.

Parker is committed to providing team members an empowered, results-oriented and values-driven work environment that encourages learning and personal growth. Parker understands that an empowered, results-oriented organization excels at engaging highly talented people of different backgrounds and perspectives. Respecting and embracing these differences enhances Parkers position as the world leader in motion and control.

Position Summary:

If you are looking for an opportunity to make an impact and grow your career, consider putting your experience in motion at Parker Pneumatic Division (PDN). Here you will find a passionate team built on a winning culture that puts our people and customers first. We are inspired by our purpose of Enabling Engineering Breakthrough that Lead to a Better Tomorrow.

The Demand Generation Manager will be responsible for designing, executing, and optimizing integrated campaigns that generate high-quality leads and drive revenue growth across our distributor network. This role requires a blend of data-driven spaneting, content strategy, and close collaboration with sales and channel partners to maximize program effectiveness.

Scope/ Supervision and Interaction:

Reports to the Division Marketing Manager

Has Direct Reports X Does Not Have Direct Reports

Essential Functions:

• Campaign Strategy & Execution
  • Develop and manage B2B Best Practices of total demand/ lead management.
  • Develop and execute multi-channel demand generation campaigns (email, digital ads, paid search, webinars, social media, events) targeting industrial buyers and distributor partners.
  • Align demand generation initiatives with buyer personas and sales funnel stages to ensure qualified lead flow.
• Channel & Distributor Enablement
  • Partner with the channel spaneting team to support distributor-led campaigns, co-branded promotions, and MDF (Market Development Fund) programs.
  • Create scalable toolkits and campaign assets for distribution partners.
• Lead Management & Nurturing
  • Build and optimize lead scoring, nurturing workflows, and handoff processes to sales and channel teams.
  • Monitor lead quality and work closely with sales to improve conversion rates and feedback loops.
• Data & Analytics
  • Track and report on campaign performance metrics including MQLs, SQLs, pipeline influence, lead velocity, and ROI.
  • Utilize CRM and spaneting automation tools (e.g., Salesforce, Demandbase, Eloqua) to segment audiences and refine targeting.
• Content Collaboration
  • Partner with content creators and product spaneting to produce engaging assets such as whitepapers, case studies, landing pages, and email copy that support campaign objectives.
• Market & Buyer Insights
  • Analyze customer and spanet data to refine segmentation and positioning of demand programs.
  • Stay current with industry trends, competitive landscape, and best practices in B2B manufacturing and channel spaneting.
• Other Duties:
  • Lead other demand generation duties including large quote activities and efforts to timely completion
  • Prepare presentations, reports and analysis for internal and/or external use.
  • Establish budgets and schedules for campaigns to optimize PPC, SEM and other media campaigns.
  • Provide guidance on new advertising programs, catalog production, trade show participation, product launches and other promotional activities.
  • Regularly interface and collaborate with distribution and field sales.
  • Travel up to 25 or as required.

Qualifications:

• BS in Business, Engineering, Marketing, Communications, Content Strategy or related discipline. Advanced degree or certification preferred.
• 6-10 years of experience including development, deployment and analysis of spaneting campaigns. 
• Preferred spaneting roles in B2B industries. 
• Knowledge of campaign platforms and channels including spaneting automation, social and paid media.
• Experience managing PPC, SEO, SEM and retargeting campaigns. 
• Experience with spaneting automation, CRM and campaign tools, preferably Salesforce, Demandbase, Eloqua. 
• Demonstrated experience in successfully implementing large-scale cross-channel campaigns within deadlines, budgets and quality measures. 
• Excellent written, verbal and presentation skills with ability to articulate approach and establish position for content direction. 
• Ability to manage multiple projects with excellent time management skills.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.  However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants U.S. Equal Employment Opportunity Commission