Position Summary:
The Analyst Digital Merchandising plays a key role in executing and optimizing the merchandising strategy across JetBlue’s digital storefront. This role includes writing and editing content that follows UX best practices and aligns with JetBlue’s brand tone, SEO/GEO requirements, and merchandising goals. The Analyst supports the planning and deployment of high-quality content across product and category pages, tailored to seasonal, promotional, and evergreen needs.
The Analyst reports to the Manager E-Commerce Marketing and is responsible for managing content within the CMS, supporting campaign merchandising efforts, and collaborating across Design, Brand, SEO, and Product teams to bring merchandising stories to life.
The ideal candidate brings strong attention to detail, a collaborative mindset, and a passion for digital storytelling. They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
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Essential Responsibilities:
- Build, maintain, and evolve the merchandising content strategy for JetBlue.com and the JetBlue mobile app across both promotional and evergreen periods.
- Partner with creative to write, edit and manage merchandising content across PDPs, landing pages, banners, and category pages
- Publish and manage content using JetBlue’s CMS (Magnolia), ensuring compliance with tagging, QA, formatting, and accessibility standards
- Write UX copy for transactional flows including booking pages, ancillary offers, and upsell modules, in alignment with SEO, brand, and accessibility standards
- Perform ongoing content audits and execute updates driven by product launches, seasonal shifts, policy updates or merchandising refreshes
- Partner with Design, SEO, Product, Loyalty, Advertising and Brand Marketing to coordinate campaign and evergreen merchandising updates
- Drive and support CMS component optimization by collaborating on layout evolution and copy effectiveness
- Track merchandising module performance and recommend improvements based on engagement trends
- Leverage AI tools to generate, edit, and scale merchandising content efficiently
- Stay current on UX writing conventions, visual hierarchy strategies, and digital merchandising innovations
- Support experimentation and testing initiatives with merchandising modules and layouts
- Other duties as assigned